SUMEC TOUCH WORLD

Easy to use:

The Ax130i is an easy-to-use, safe and reliable coding solution for coding a wide range of products in industries such as food, dairy and cosmetics.
Operating the Ax130i and editing labels is as easy as using a mobile phone, with just a few touches on the integrated touchscreen through Domino's universal QuickStep user interface.

Easy maintenance:

This stand-alone printer is virtually maintenance-free with no planned downtime, and replacing the ITM service module is so simple it takes less than 10 minutes to complete.

High Uptime:

The Ax130i was developed with productivity in mind: this printer is capable of being up and running immediately, just press the start button and the printer is ready to work.
The Ax130i printheads have excellent first-time start-up performance and can be used whenever you need to code, making it ideal for seasonal and intermittent production.

Easy consumable replacement:

Ensure error-free ink changes with the automatic consumable recognition feature, which can be done without stopping the printer.
The user interface is password-protected, ensuring that labels are protected and correct. The precise ink control system in the background always ensures optimised marking quality, even when the ambient temperature is constantly changing.

Domino Ink:

Domino inks are a perfect match for your Ax130i printer: our inks are produced according to Good Manufacturing Practice (GMP) and offer EuPIA and Swiss List compliant options for your applications in the food, beverage, cosmetics and other industries.
Long-lasting adhesion, lightfastness and high contrast on a variety of printable surface materials (e.g. polyolefins) as standard. Eco-friendly ink options, reduced ink consumption, optimised packaging, fully-exhaustible cartridges and a reduced footprint all contribute to increased sustainability.

Industry Expertise:

The Ax130i boasts higher efficiency while meeting basic requirements. In contrast, we have utilised more than 40 years of continuous inkjet (CIJ) experience to create a superior coder that meets Domino standards. The unique, reliable and durable iPulse2 printhead delivers outstanding coding quality throughout the life of the Ax130i.

Research and development, production of all kinds of packaging and product marking, printing equipment and its software, consumables, spare parts and ancillary equipment, sales of self-produced products and electronic communication products, and provide related technical consulting services; with the above products of the same kind of goods (except for specific commodities) of the import and export, wholesale, commission agency (except auctions) business; marking, printing equipment, and its spare parts and ancillary equipment, leasing business and maintenance. . [Items subject to approval in accordance with the law, can only carry out business activities after approval by the relevant departments]

从步入职场到个人领导力发展，多米诺丰富的培训项目将贯穿员工整个职业生涯，帮助员工实现从职场新人到职业经理人的蜕变。

我们有完善的人才发展项目和先进的在线学习系统，让每一个员工都能获得新的技能，成为自己领域的专家。公司管理层会定期与大家分享目前阶段成果和未来计划，让员工可以清晰了解公司的发展。

多米诺拥有清晰明确的价值观，作为其中一员，你可以确信，无论你身在何处，与你共事的人都将致力于同一个目标。多米诺提供了多元化和包容性的工作场所，不断挖掘员工的价值，各抒己见，求同存异，与优秀的人并肩进步。

Since its establishment in Shanghai, China, in August 2023, Shanghai Borui Intelligent Equipment Co., Ltd. has always led the development of the company with a clear cultural orientation, integrating corporate culture into every aspect of business operations, team building and customer service, forming a cultural system with both industry characteristics and corporate characteristics has become the core support for the company to gather strength and continue to grow.

1. Core beliefs: customer needs are the fundamental orientation

"We understand your needs better" is Borui's original intention to take root in the food industry, and it is also the core belief that runs through the development of the company. This belief does not stop at the slogan level, but is deeply rooted in the working principles of every Broumei-from communicating with customers in the early stage of factory planning needs, to adapting equipment selection to production scenarios in the medium term, to responding to after-sales maintenance, always Take "understand customers and adapt to their needs" as the starting point. Whether it is facing the large-scale production needs of large food processing enterprises or the personalized customization demands of small customers, Borimei insists on empathy, and with a deep understanding of the food industry, accurately captures customers 'explicit needs and potential pain points, and uses professional services to transform "understanding needs" into value that customers can perceive, and build a bond of trust with customers.

2. Business philosophy: technology and service two-wheel drive

Borimei has established the business philosophy of "technology as the core and service as the guarantee", regards technological innovation and high-quality services as the two pillars of enterprise development, forming a pattern of mutual support and coordinated development.

At the technical level, the company regards technology research and development as its lifeline and continues to invest resources to explore technological upgrades of food processing equipment and optimization of factory planning. Relying on a team with R & D and processing capabilities, we keep up with the global food industry technology trends, develop equipment and planning plans that adapt to different scenarios in response to pain points such as low production efficiency and irregular processes in the industry, break industry bottlenecks with technological innovation, and provide customers with competitive production solutions.

At the service level, the company builds a full-process service system to penetrate service awareness into the entire business chain. From patient answers during customer consultation, to repeated communication and adjustments in plan design, to installation guidance and regular maintenance after equipment delivery, every link strives to be "considerate, efficient and professional." Through proactive service and rapid response, we can solve customers 'worries, make service a solid guarantee for technology implementation and customer satisfaction, and realize the dual value of "technology empowers production and service enhances experience".

3. Brand vision: grow together with customers and industry

"Working with customers to improve production processes and optimize core values of the industry" is Borumei's long-term brand vision, which demonstrates the company's pattern of transcending pure commercial cooperation and committed to coordinated development of the industry. The company does not position itself as a "supplier", but a "growth partner" of customers-not only focuses on providing customers with the products and services they need now, but also focuses on long-term cooperation with customers to jointly explore through technology sharing and experience exchange. Optimization paths for production processes help customers reduce operating costs, improve product quality and market competitiveness.

At the same time, Borimei knows that corporate development and industry progress are inseparable. In the process of serving individual customers, it constantly summarizes common problems and improvement directions in the industry, transforms practical experience into a force to promote industrial upgrading, and helps improve the overall production level of the food industry. Optimize core values to achieve the win-win goal of "customer benefits, enterprise growth, and industry progress".

4. Team culture: diverse integration, professional collaboration

Borimei's team culture stems from its senior management team with diverse backgrounds, forming a unique atmosphere of "diverse integration and professional collaboration". The team members come from different fields such as internationally renowned brands, domestic famous brand food processing factories, and foreign component suppliers in China, bringing diversified professional capabilities such as global vision, local experience, and supply chain resources.

Within the company, the company encourages members from different backgrounds to give full play to their own advantages and solve problems through cross-field exchanges and collaboration, so that "international perspectives can match local needs, equipment management experience can be combined with supply chain resources" to form a complementary and win-win team force. This diverse and integrated culture not only provides the team with comprehensive capabilities to respond to complex business needs, but also cultivates members 'open, inclusive, and proactive and innovative work attitude, injecting a steady stream of vitality into the sustainable development of the company.