SUMEC TOUCH WORLD

Cutting principles take advantage of the popular DiversaCut Sprint dicing machine and can be paired with a 3hp (2.2 kW) motor with an inverter, 

providing a stronger power source to produce a wide range of flat or corrugated sheets, new design of sliver thickness adjusting knob handle and locking handle, 

the precision of the adjustment and the smoothness of the cutting, the complete isolation of the food cutting area from the mechanical transmission area, 

and the inclined surface design ensure the sanitary suspension design of the product, 

easy to maintain, all stainless steel design options: 3hp (2.2 kW) motor with frequency converter, 

3HP (2.2 KW) motor with soft starter or 1.5 HP (1.1 KW) motor with soft starter

URSCHEL Trading (Shanghai) Co., Ltd. was established on 8 March 2004 as a wholly owned US subsidiary in China. In addition to the necessary sales and administrative staff, there is also a prototype demonstration centre, an equipment maintenance service centre and an equipment testing laboratory. Whether it is dicing, chopping, slicing, shredding, granulating, pureeing, flaking, grinding, liquefying, dispersing and pulverising, URSCHEL provides you with continuous, consistent and high quality processing equipment. URSCHEL China has set up a test laboratory in Shanghai, which contains most of the URSCHEL equipment, to help customers to get a visual and accurate reference during the selection phase of their equipment. The company is equipped with experienced sales and a well-trained technical team at the head office, which allows the company to solve problems in a timely manner, regardless of the customer's needs before or after the sale of the equipment. Regular parts, such as blades and knives, are in stock in our Shanghai warehouse and can be shipped after the customer places an order. With the growing needs of domestic business, our company moved to a new office of more than 1,000 square feet in June 2020, which is located in Jiading District, Shanghai, near Hongqiao Airport, and can provide timely and effective service to customers all over the country. Engineers and sales mobile phones are on 24 hours a day, so customers can keep in touch with us.

Urschel公司逐步发展成食品精密切割设备的专业厂家。从最初的醋栗剪切机到技术领先的Comitrol® TranSlicer®, 及DiversaCut®等一系列切割设备，始终关注于客户对产品品质，产能，切割精确度等方面的提升与革新。
 

Urschel通过与全球客户长年和紧密的研发合作，共同应对不同时期食品加工产业的挑战。在提高客户产品率、开发新产品、节省设备使用成本、设备使用效率更高、更容易清洗方面不断努力，共同提升食品加工行业的综合生产水平。

Since its establishment in Shanghai, China, in August 2023, Shanghai Borui Intelligent Equipment Co., Ltd. has always led the development of the company with a clear cultural orientation, integrating corporate culture into every aspect of business operations, team building and customer service, forming a cultural system with both industry characteristics and corporate characteristics has become the core support for the company to gather strength and continue to grow.

1. Core beliefs: customer needs are the fundamental orientation

"We understand your needs better" is Borui's original intention to take root in the food industry, and it is also the core belief that runs through the development of the company. This belief does not stop at the slogan level, but is deeply rooted in the working principles of every Broumei-from communicating with customers in the early stage of factory planning needs, to adapting equipment selection to production scenarios in the medium term, to responding to after-sales maintenance, always Take "understand customers and adapt to their needs" as the starting point. Whether it is facing the large-scale production needs of large food processing enterprises or the personalized customization demands of small customers, Borimei insists on empathy, and with a deep understanding of the food industry, accurately captures customers 'explicit needs and potential pain points, and uses professional services to transform "understanding needs" into value that customers can perceive, and build a bond of trust with customers.

2. Business philosophy: technology and service two-wheel drive

Borimei has established the business philosophy of "technology as the core and service as the guarantee", regards technological innovation and high-quality services as the two pillars of enterprise development, forming a pattern of mutual support and coordinated development.

At the technical level, the company regards technology research and development as its lifeline and continues to invest resources to explore technological upgrades of food processing equipment and optimization of factory planning. Relying on a team with R & D and processing capabilities, we keep up with the global food industry technology trends, develop equipment and planning plans that adapt to different scenarios in response to pain points such as low production efficiency and irregular processes in the industry, break industry bottlenecks with technological innovation, and provide customers with competitive production solutions.

At the service level, the company builds a full-process service system to penetrate service awareness into the entire business chain. From patient answers during customer consultation, to repeated communication and adjustments in plan design, to installation guidance and regular maintenance after equipment delivery, every link strives to be "considerate, efficient and professional." Through proactive service and rapid response, we can solve customers 'worries, make service a solid guarantee for technology implementation and customer satisfaction, and realize the dual value of "technology empowers production and service enhances experience".

3. Brand vision: grow together with customers and industry

"Working with customers to improve production processes and optimize core values of the industry" is Borumei's long-term brand vision, which demonstrates the company's pattern of transcending pure commercial cooperation and committed to coordinated development of the industry. The company does not position itself as a "supplier", but a "growth partner" of customers-not only focuses on providing customers with the products and services they need now, but also focuses on long-term cooperation with customers to jointly explore through technology sharing and experience exchange. Optimization paths for production processes help customers reduce operating costs, improve product quality and market competitiveness.

At the same time, Borimei knows that corporate development and industry progress are inseparable. In the process of serving individual customers, it constantly summarizes common problems and improvement directions in the industry, transforms practical experience into a force to promote industrial upgrading, and helps improve the overall production level of the food industry. Optimize core values to achieve the win-win goal of "customer benefits, enterprise growth, and industry progress".

4. Team culture: diverse integration, professional collaboration

Borimei's team culture stems from its senior management team with diverse backgrounds, forming a unique atmosphere of "diverse integration and professional collaboration". The team members come from different fields such as internationally renowned brands, domestic famous brand food processing factories, and foreign component suppliers in China, bringing diversified professional capabilities such as global vision, local experience, and supply chain resources.

Within the company, the company encourages members from different backgrounds to give full play to their own advantages and solve problems through cross-field exchanges and collaboration, so that "international perspectives can match local needs, equipment management experience can be combined with supply chain resources" to form a complementary and win-win team force. This diverse and integrated culture not only provides the team with comprehensive capabilities to respond to complex business needs, but also cultivates members 'open, inclusive, and proactive and innovative work attitude, injecting a steady stream of vitality into the sustainable development of the company.