SUMEC TOUCH WORLD

It is mainly applied in the air conditioning systems of passenger cars and commercial vehicles: connecting components such as compressors, condensers, evaporators, and liquid storage dryers to form a refrigeration cycle.

Nanjing orientleaderTechnology Co., Ltd. (formerly the 7425 factory of the People's Liberation Army), focusing on high-end rubber hoses and seals with functional polymers, is a supplier of comprehensive solutions for fluid transmission, sealing and shock absorption. It is the owner ofORLETE brand and 7425 trade mark. Its main products cover new fields such as automobile engineering, rail transit, wind power new energy, national defense and military industry, marine engineering, etc.
As a modern enterprise engaged in the research and development of rubber product technology and intelligent, green manufacturing, Lide Dongfang is a major standard setter in the automotive, high-speed rail, and wind power industries, and is a domestic enterprise specializing in the localization of high-speed rail rubber brake pipes.

Actively strengthen brand building, with goals, plans, and management. The

company attaches great importance to brand building. It has applied for the registration of two brands, 7425 and Lead Oriental, and applied for the Madrid International trademark. It is based on integrity, product quality and product characteristics. At the core, cultivate the reputation awareness of customers (consumers). Integrate brand building and application into the company's strategic plan, and further establish a brand building system with "transformation and upgrading, R & D first" as the core competitiveness subject and supported by the company's brand, ensuring the orderly development of the company's brand building.

Brand goal: Brand positioning of the top 50 global non-tire and rubber companies

: Create ORLETE core values, establish long-term and solid relationships with customers, and provide direction for company decision-making. The "Lead Oriental" and "ORLETE" brands are mainly used for international products and automobiles, high-speed rail and wind power products.

Brand promotion plans: industry conferences, exhibitions, customer exchanges (online/offline).

Brand management and maintenance: Take the market, industry, and crowd as the starting point, and use actual market feedback as the basis to increase market share, customer loyalty and economic benefits.

Founded in 1949,NanjingOrientleader Technology Co., Ltd. (ORLETE) wasoriginally known as Nanjing 7425 Rubber & Plastic Co., Ltd..We have approxi-mately 600 employees and we are located at No.581 Ningliu Road, LuheEconomic development area, Nanjing, China.
As a modern enterprise engaged in the research and development ofrubber products, we focus on innovative, intelligent and green manufacturing.ORLETE is the National Standard setter for rubber hoses in the automotiveindustry and the only independent enterprise for high-speed rail rubber hoses
in China.ORLETE owns professional R&D teams and a testing center which iscertified by CNAS. Our main products are rubber products in the railway, windpower, automotive, aerospace and marine engineering. ORLETE has beenawarded National High-tech Enterprise, National Green Factory, NationalSpecialized Small Giant Enterprise and National Demonstration Enterprise ofIndustrial Strong Foundation Project.
We focus our development strategy on “Lead Future with Technology,Drive Development with Innovation".Our mission is to bring travelling safety toevery person, home and organization, We are determined to become the globalleader in railway, wind power and automotive rubber products.