SUMEC TOUCH WORLD

Gelarui Elevator Co., Ltd. officially entered China in 2013 and has established a company integrating elevator research and development, manufacturing, sales, installation and maintenance. At the same time, the Gelarui Asia-Pacific manufacturing base was set up in Suzhou, the "paradise on earth", with a total investment of 800 million yuan. The first-phase factory was nearly 100 acres, and the test tower was nearly 100 meters high, laying a solid foundation for the development of the company.

GLARIEMore than 100 years ago, he was born in Frankfurt, the economic and cultural center of Germany, and served the elevator industry all his life. In 1880, he founded the elevator brand named after himself-GLARIE. It combined a hand-made method specially customized for European aristocrats and modern mechanical means to become the exclusive elevator supplier of European royalty and aristocrats.

The historical torrent of the industrial revolution has allowed GLARIE's artistic proposition to be expanded on a large scale.

Today, his unstoppable arrival in China is bound to set off an artistic storm that belongs to the elevator of quality.

It has stood for a century and has been constantly innovating, but GLARIE's brand soul of "focusing on art elevators" has never changed.

Gelarui Elevator not only has aristocratic quality craftsmanship, but also keeps pace with the times. It introduces Germany's first-class production lines and a complete set of modern machinery and equipment, and is equipped with 8 robot flexible production lines, CNC machining centers, multi-station fully computer-controlled precision instruments and production lines., greatly improving manufacturing efficiency; With the best combination of global and local, Gelarui Elevator will inherit the essence of a century of German industry and create green, safe, comfortable and intelligent living for China customers with innovative technologies, excellent passenger flow and logistics solutions, and international standard services.

Gelarui Elevator will actively participate in the sustainable development and construction of China's cities and contribute to the urbanization process of China with the power of "artistic advancement"!

1. Basic information of the enterprise

In 1880,"Golary" was born in Frankfurt, Germany. It was a hand-made method specially customized for European aristocrats and combined with modern mechanical means to become the exclusive elevator supplier for the Ludwig royal family and aristocrats of the Bavarian Dynasty. For more than a hundred years, Golari has been synonymous with noble quality and elegant art. In January 2013, China Venture Capital Co., Ltd. joined hands with Germany's Golari, with a total registered capital of 208 million yuan and a total investment of 780 million yuan. It mainly produces vertical passenger elevators and escalators. In March 2017, the company changed its name to Gelarui Elevator Co., Ltd.

As of August 2018, Gelarui Elevator has established branches and offices in 33 provinces and cities across the country, with 16 branches and 33 offices registered for industry and commerce. The business scope covers all first-and second-tier cities in China, and is gradually expanding to third-and fourth-tier cities. The company's current main customers in the domestic market include nationally renowned or regional key real estate development companies such as Vanke Real Estate, Nanshan Real Estate, Shangzhi Group, Changfa Group, and Urumqi City New Resources Real Estate.

As of September 2018, the company's assets have reached more than 500 million yuan, and the development momentum is very rapid. In the past 4 years, the company has successively obtained more than 20 honors such as "Top Ten Brands in China Elevator Industry" and built "Jiangsu Province Enterprise Technology Center", which can produce ultra-high-speed elevators with a speed of up to 8M/S. The company's product performance and technical strength have already taken the lead in the industry.

2. Brand building

The "GLARIE" brand was born in Frankfurt, Germany in 1880. After experiencing the German Industrial Revolution in the 19th century, it produced and sold entire ladders in 1912. It has a long history of over a hundred years. After the merger of East and West Germany, Golari Company re-submitted a registration application to the German trademark department. In January 1993, Golari, Germany, registered the GLARIE brand trademark in Frankfurt. In 2012, the company obtained the brand and technology authorization of the German Gelari Group.

On August 20, 2013, the registration of the Chinese and English trademarks of "Gelari" was completed. Focusing on elevator-related businesses and components, the Gelari brand is popular in categories 6, 7, 9, 37, and 42 (involving elevator-related 5 categories and 50 independent sub-categories).

In September 2015, it was awarded the title of "Top Ten Potential Elevator Brands Preferred by Users" in the elevator industry of "China Dream·Brand Dream".

In July 2016,"brand promotion meetings" were held in more than a dozen large and medium-sized cities including Suzhou, Zhengzhou, Shenyang, Chengdu, Wuhan, Changsha, Xi'an, Shijiazhuang, and Jinan, attracting more than 1100 industry agents and signing strategic cooperation. More than 400 companies launched the "July Golarui Promotion Month" in the entire elevator industry.

In December 2016, it was awarded the title of "Suzhou Famous Brand Product" and "Suzhou City Famous Trademark." On behalf of the company's products and brand awareness, it has been recognized and praised by the Suzhou City People's Government.

In November 2017, it was awarded the title of "Top Ten Brands in China's Elevator Industry","Preferred Brand for Green Environmental Protection in China", and "National Preferred Brand for Installing Elevators in Old Buildings."

In May 2018, the company submitted a global Trademark Registering application to the Madrid International Trademark Organization. The registration categories cover Class 6 (Metal Materials), Class 7 (Elevator Manufacturing), and Class 37 (Elevator Installation and Maintenance), with the number of target countries or regions reaching 142. Gelari's global brand strategy was officially launched.

So far, the company's achievements in brand building have been fruitful. The "GLARIE" brand has branches, offices or after-sales service points in the first, second and third-tier cities across the country. The company's advertising investment has reached 5 million yuan in the past four years, covering more than 30 large and medium-sized cities across the country.The company has won a series of brand building honors: Suzhou City well-known trademarks, Suzhou City famous brand products, Jiangsu Province credit standard-implementing enterprise, national quality trustworthy unit, national stable and assured products, international quality service integrity AAA unit, top ten brands in China elevator industry, China famous products, China famous products, national quality and integrity demonstration enterprise, etc.

3. Technological innovation

On July 18, 2014, the installation, transformation and maintenance qualification of Gelarui elevator special equipment reached the highest level in the country, Level A. The installation, transformation and maintenance covered passenger elevators, cargo elevators, debris elevators, escalators and sidewalks and other products. The product manufacturing scope covers 95% market demand.

In September 2014, Gelari's new generation of machine-less passenger elevators was officially released (using internal rotor hosts, the utilization rate of hoistway increased by 50%), and Gelari's machine-less technology ranks among the leading ranks in China.

In March 2016, the "Anzhixing" elevator intelligent ecosystem was launched to enable 24 hours a day to monitor elevator operation, maintenance, and safety status, making purchase, production, installation, and maintenance safer and smarter. At present, it has been successfully used on more than 4000 elevators, which has attracted strong market attention.

In May 2018, the company's 8M/S ultra-high-speed elevator passed the type test certification of the General Administration of Quality Supervision, Inspection and Quarantine. The company ranks among the top 5 ultra-high-speed elevator manufacturers. Among the more than 700 elevator companies in the country, no more than 20 have this technology.

Core advantages of the company's leading products:

(1) Passenger elevator:Using exclusive technology, the permanent magnet synchronous inner rotor traction machine saves energy by about 40% compared with traditional elevators with gears or asynchronous technology, the operating efficiency is increased by 25%, the space is reduced by 30%, and the transmission efficiency is increased by 50%. The 7 X24-hour "Anzhixing" monitoring system ensures fault monitoring without blind spots and ensures the safety of elevators going up and down.

(2) Escalator:Specially designed for large passenger flow operating environments of public transportation, the high-strength main drive system ensures the safety of the overall operation; both the drive sprocket and step sprocket are made of integral casting to enhance the strength and service life of the parts.

(3) Villa elevator:Industry-leading technologies such as aluminum alloy frame design, up to 32 personalized decoration solutions, the industry's first 30 mm small pit technology, small shaft and large car technology, and minimum top floor height design embody the industry-leading manufacturing level of Gelarui Elevator.

After several years of hard work, the technology R & D center has a considerable foundation in hardware and software facilities, and R & D expenses have been invested in the past three years.There were 8.96 million, 12.04 million and 18 million respectively,Breakthroughs in many key technologies have been achieved and 10 high-tech product certifications have been obtained, such as "GEP-MRL Remote Monitoring Intelligent Machine Room Free Elevator","Low Energy Consumption Intelligent Temperature Regulated Elevator","High Efficiency and Low Temperature Rise Inner Rotor Type Traction Machine","Energy-Saving Ultra-High Speed Elevator" and other high-tech products, and relevant technologies have reached the domestic leading level.

Currently,The company holds 4 invention patents, 178 utility model patents, and 50 software copyrights, some of these technical performances have reached the domestic leading level.In December 2017, it was awarded the title of "Jiangsu Province Postgraduate Workstation" and produced 2 core invention patents. Among them, the invention patents "Operation Fault Prediction Method for Intelligent Elevator Control Systems" and "A Method for Elevator Fault Identification Using Multi-Layer Perceptor Neural Networks" are at the forefront of the country in the direction of elevator fault algorithms and prediction models, laying the foundation for the next step. The development of a new type of automatic fault warning elevator laid the foundation.

IV. Product quality

In 2014, the company passed ISO9001 quality management system certification, ISO14001 environmental management system certification, and OHSAS18001 occupational health and safety management system certification.In June 2015, it was recognized as "Suzhou City Safety Production Standardization Level 3 Enterprise".

The company has established a quality department management team with 8 full-time quality personnel. A chief quality officer system has been established. Ning Mianfu, vice president of technology and quality of the company, is a senior engineer in machinery manufacturing. He has 20 years of experience in elevator industry manufacturing and serves as the director of the company's quality department. The company has established a "6 Sigma Quality Management System" with the core of pursuing zero-defect production, preventing product liability risks, reducing costs, improving productivity and market share, and improving customer satisfaction and loyalty. It strictly promotes the implementation of "full-line traceability" and "lifelong responsibility system". Quality competitions and quality training and guidance are regularly carried out. In the past four years, no major quality complaints have occurred, and the one-time factory pass rate has remained at 99% all year round. The company's product complaint rate is lower than the industry average standard, and has successively won honorary titles such as "Preferred Product for China Kangju Demonstration Project","National Quality Trustworthy Unit", and "National Quality Inspection Stable and Qualified Product".

The true value of art and work,
It is about making people live more decently and with more dignity.
Der wahre Wert der Kunst und Arbeit, ist, dass Menschen mit mehr Reputation und Würde zu leben.
--Konrad Glarie
Founder of the GLARIE brand

In German genes, quality comes first, and if you want to do it, do it best.

The following brands are all from Germany: Mercedes-Benz, BMW, Volkswagen, Porsche, Adidas, Siemens, Steinway Piano, Bosch, Montblanc Pen, Leica Camera, Universal Records, Lufthansa, Bayer Pharmaceuticals... Today, among the outstanding, you also need to know the low-key but weighty name of Gelari.

In 1880, the Gelari brand was born in Frankfurt, a major industrial town in Germany. In his early years, he started manufacturing mechanical lifting parts. After experiencing the German Industrial Revolution in the 19th century, he produced and sold entire ladders in 1912. It has a long history of more than 100 years.

Industrial design is people-oriented and creates the aesthetics of life.

The Gelari brand shares the same hometown as the world's literary hero Goethe-Frankfurt. It has been a famous cultural city since ancient times. Goethe's former residence is in the center of the city. It also has 17 museums and many scenic spots. The blood of literature and art has achieved an aesthetic model.

Throughout his life, Goethe witnessed three stages of Germany's "stormy" movement, classicism and romanticism. Therefore, he devoutly called history "God's magic workshop." He said: "If you want to rejoice in the whole, you must see the whole in the smallest; if you want to move into the infinite, you can only move into all aspects in the finite."

Strength promotes it, affects the world, and pays equal attention to quality and credibility.

Strong industrial strength is the direct driving force behind Germany's multiple rise. Keynes, the * influential economist in the modern West, once said that the German Empire was built not so much on blood and fire as on coal and iron.

Today,"Made in Germany" has become synonymous with "quality and reputation" in the world market, and has also established Germany's status as a major exporter of "double high"(high use value and high-tech content) products. The American "Newsweek" once published an article titled "Factory of Many Factories" saying that the reason why "Made in Germany" dominates the world is because the Germans can beat ordinary metals into technological miracles that shocked the world.

Durable and reliable, safe and precise, attitude determines everything.

In 1906, Germany's Tailai Foreign Company undertook the construction of the Zhongshan Iron Bridge in Lanzhou, Gansu Province, which was completed in 1909. The contract stipulates that the bridge will be guaranteed for 80 years from the date of completion. During the Battle of Liberation of Lanzhou in 1949, the deck boards were burned and the longitudinal beams left bullet marks, but the bridge body was stable as usual. In 1989, 80 years after the completion of the iron bridge, German experts made a special trip to inspect the bridge and put forward reinforcement suggestions, while stating that the contract expired. Today, this "No. 1 Yellow River Bridge in the World" is still in use as usual.

According to German construction standards, there will be a small warehouse for storing spare parts within 3 meters of aging parts. In July 2010, employees of Qingdao Urban Construction Company, based on this tip from a German friend, found spare parts that had been wrapped in oil more than 100 years ago in the sewer channel of Laocheng District. At the same time, the flood outlet on the east side of the Qingdao Trestle built by Germans is in normal use.

In 1910, the Christian Church on Jiangsu Road in Qingdao was built by Germans, and its alarm clock is running normally so far. In 2010, descendants of German suppliers of gears used in clocks visited and said with confidence: "Based on the current use, these gears can be used for another 300 years. When it really needs to be repaired, I'm afraid it will be my great-grandchildren."

A century of history, a perfect impression, culture is inheritance.

In 1866, German engineer Siemens invented a high-power generator, marking the beginning of the second industrial revolution.

In 1880, electric elevators appeared for the first time in Germany. The Gelari brand was born simultaneously, starting from manufacturing elevator parts.

In 1893, German Benz invented the first four-wheeled vehicle driven by an internal combustion engine, marking the beginning of the modern automobile industry.

In 1912, the Gelarui brand officially produced and sold whole ladder products. It has a long history of more than 100 years and has a lasting prosperity.

German quality originates from the core culture of the German nation: standardism, perfectionism, precisionism, orderliness, concentration, pragmatism and creditalism. It is these cultural characteristics that have made the century-old legend of "Made in Germany".

Centuries stretch, cultures blend, and passion achieve the future.

In 2013, the Gelarui brand joined hands with China partners to establish Gelarui Elevator Co., Ltd. Relying on the best combination of global technology and local spirit, Gelari will provide China customers with overall solutions for vertical and horizontal passenger flow transportation. Gelarui Elevator will continue the century-old German industrial spirit and is committed to providing green, safe, intelligent and comfortable living life. With unremitting efforts and enterprising spirit, it will provide "upward growth power" for China's urbanization process.

Golari: Between the top and bottom, there is a new vision of heaven and earth.

Gelarui Elevator Company Profile

1. Basic information of the enterprise

In 1880,"Golary" was born in Frankfurt, Germany. It was a hand-made method specially customized for European aristocrats and combined with modern mechanical means to become the exclusive elevator supplier for the Ludwig royal family and aristocrats of the Bavarian Dynasty. For more than a hundred years, Golari has been synonymous with noble quality and elegant art. In January 2013, China Venture Capital Co., Ltd. joined hands with Germany's Golari, with a total registered capital of 208 million yuan and a total investment of 780 million yuan. It mainly produces vertical passenger elevators and escalators. In March 2017, the company changed its name to Gelarui Elevator Co., Ltd.

As of August 2018, Gelarui Elevator has established branches and offices in 33 provinces and cities across the country, with 16 branches and 33 offices registered for industry and commerce. The business scope covers all first-and second-tier cities in China, and is gradually expanding to third-and fourth-tier cities. The company's current main customers in the domestic market include nationally renowned or regional key real estate development companies such as Vanke Real Estate, Nanshan Real Estate, Shangzhi Group, Changfa Group, and Urumqi City New Resources Real Estate.

As of September 2018, the company's assets have reached more than 500 million yuan, and the development momentum is very rapid. In the past 4 years, the company has successively obtained more than 20 honors such as "Top Ten Brands in China Elevator Industry" and built "Jiangsu Province Enterprise Technology Center", which can produce ultra-high-speed elevators with a speed of up to 8M/S. The company's product performance and technical strength have already taken the lead in the industry.

2. Brand building

The "GLARIE" brand was born in Frankfurt, Germany in 1880. After experiencing the German Industrial Revolution in the 19th century, it produced and sold entire ladders in 1912. It has a long history of over a hundred years. After the merger of East and West Germany, Golari Company re-submitted a registration application to the German trademark department. In January 1993, Golari, Germany, registered the GLARIE brand trademark in Frankfurt. In 2012, the company obtained the brand and technology authorization of the German Gelari Group.

On August 20, 2013, the registration of the Chinese and English trademarks of "Gelari" was completed. Focusing on elevator-related businesses and components, the Gelari brand is popular in categories 6, 7, 9, 37, and 42 (involving elevator-related 5 categories and 50 independent sub-categories).

In September 2015, it was awarded the title of "Top Ten Potential Elevator Brands Preferred by Users" in the elevator industry of "China Dream·Brand Dream".

In July 2016,"brand promotion meetings" were held in more than a dozen large and medium-sized cities including Suzhou, Zhengzhou, Shenyang, Chengdu, Wuhan, Changsha, Xi'an, Shijiazhuang, and Jinan, attracting more than 1100 industry agents and signing strategic cooperation. More than 400 companies launched the "July Golarui Promotion Month" in the entire elevator industry.

In December 2016, it was awarded the title of "Suzhou Famous Brand Product" and "Suzhou City Famous Trademark." On behalf of the company's products and brand awareness, it has been recognized and praised by the Suzhou City People's Government.

In November 2017, it was awarded the title of "Top Ten Brands in China's Elevator Industry","Preferred Brand for Green Environmental Protection in China", and "National Preferred Brand for Installing Elevators in Old Buildings."

In May 2018, the company submitted a global Trademark Registering application to the Madrid International Trademark Organization. The registration categories cover Class 6 (Metal Materials), Class 7 (Elevator Manufacturing), and Class 37 (Elevator Installation and Maintenance), with the number of target countries or regions reaching 142. Gelari's global brand strategy was officially launched.

So far, the company's achievements in brand building have been fruitful. The "GLARIE" brand has branches, offices or after-sales service points in the first, second and third-tier cities across the country. The company's advertising investment has reached 5 million yuan in the past four years, covering more than 30 large and medium-sized cities across the country.The company has won a series of brand building honors: Suzhou City well-known trademarks, Suzhou City famous brand products, Jiangsu Province credit standard-implementing enterprise, national quality trustworthy unit, national stable and assured products, international quality service integrity AAA unit, top ten brands in China elevator industry, China famous products, China famous products, national quality and integrity demonstration enterprise, etc.

3. Technological innovation

On July 18, 2014, the installation, transformation and maintenance qualifications of Gelarui Elevator special equipment reached the national * high-level A level. The installation, transformation and maintenance covered passenger elevators, cargo elevators, debris elevators, escalators and sidewalks and other products. The product manufacturing scope covers 95% of market demand.

In September 2014, Gelari's new generation of machine-less passenger elevators was officially released (using internal rotor hosts, the utilization rate of hoistway increased by 50%), and Gelari's machine-less technology ranks among the leading ranks in China.

In March 2016, the "Anzhixing" elevator intelligent ecosystem was launched to enable 24 hours a day to monitor elevator operation, maintenance, and safety status, making purchase, production, installation, and maintenance safer and smarter. At present, it has been successfully used on more than 4000 elevators, which has attracted strong market attention.

In May 2018, the company's 8M/S ultra-high-speed elevator passed the type test certification of the General Administration of Quality Supervision, Inspection and Quarantine. The company ranks among the top 5 ultra-high-speed elevator manufacturers. Among the more than 700 elevator companies in the country, no more than 20 have this technology.

Core advantages of the company's leading products:

(1) Passenger elevator:Using exclusive technology, the permanent magnet synchronous inner rotor traction machine saves energy by about 40% compared with traditional elevators with gears or asynchronous technology, the operating efficiency is increased by 25%, the space is reduced by 30%, and the transmission efficiency is increased by 50%. The 7X24-hour "Anzhixing" monitoring system ensures fault monitoring without blind spots and ensures the safety of elevators going up and down.

(2) Escalator:Specially designed for large passenger flow operating environments of public transportation, the high-strength main drive system ensures the safety of the overall operation; both the drive sprocket and step sprocket are made of integral casting to enhance the strength and service life of the parts.

(3) Villa elevator:Industry-leading technologies such as aluminum alloy frame design, up to 32 personalized decoration solutions, the industry's first 30mm small pit technology, small shaft and large car technology, and * small top floor height design embody the leading industry of Gelarui Elevator. Manufacturing level.

After several years of hard work, the technology R & D center has a considerable foundation in hardware and software facilities, and R & D expenses have been invested in the past three years.There were 8.96 million, 12.04 million and 18 million respectively,Breakthroughs in many key technologies have been achieved and 10 high-tech product certifications have been obtained, such as "GEP-MRL Remote Monitoring Intelligent Machine Room Free Elevator","Low Energy Consumption Intelligent Temperature Regulated Elevator","High Efficiency and Low Temperature Rise Inner Rotor Type Traction Machine","Energy-Saving Ultra-High Speed Elevator" and other high-tech products, and relevant technologies have reached the domestic leading level.

Currently,The company holds 4 invention patents, 178 utility model patents, and 50 software copyrights, some of these technical performances have reached the domestic leading level.In December 2017, it was awarded the title of "Jiangsu Province Postgraduate Workstation" and produced 2 core invention patents. Among them, the invention patents "Operation Fault Prediction Method for Intelligent Elevator Control Systems" and "A Method for Elevator Fault Identification Using Multi-Layer Perceptor Neural Networks" are at the forefront of the country in the direction of elevator fault algorithms and prediction models, laying the foundation for the next step. The development of a new type of automatic fault warning elevator laid the foundation.

IV. Product quality

In 2014, the company passed ISO9001 quality management system certification, ISO14001 environmental management system certification, and OHSAS18001 occupational health and safety management system certification.In June 2015, it was recognized as "Suzhou City Safety Production Standardization Level 3 Enterprise".

The company has established a quality department management team with 8 full-time quality personnel. A chief quality officer system has been established. Ning Mianfu, vice president of technology and quality of the company, is a senior engineer in machinery manufacturing. He has 20 years of experience in elevator industry manufacturing and serves as the director of the company's quality department. The company has established a "6 Sigma Quality Management System" with the core of pursuing zero-defect production, preventing product liability risks, reducing costs, improving productivity and market share, and improving customer satisfaction and loyalty. It strictly promotes the implementation of "full-line traceability" and "lifelong responsibility system". Quality competitions and quality training and guidance are regularly carried out. In the past four years, no major quality complaints have occurred, and the one-time factory pass rate has remained at 99% all year round. The company's product complaint rate is lower than the industry average standard, and has successively won honorary titles such as "Preferred Product for China Kangju Demonstration Project","National Quality Trustworthy Unit", and "National Quality Inspection Stable and Qualified Product".