SUMEC TOUCH WORLD

Xinke's main lifting"Lightweight, intelligent, customized"Technical route, its product characteristics are distinctive:

Market layout and vision

brand concept: Adhering to the entrepreneurial spirit of "crossing the peak and aiming to surpass", we are committed to improving the competitiveness of China's lifting equipment in the global industrial chain through technological innovation.

global network: The marketing network covers more than 30 provinces and cities across the country, and is exported to more than 30 countries and regions such as Canada, Turkey, and Indonesia, and has established cooperation with many central enterprises and Fortune 500 companies.

business model: Provide full life cycle management from R & D and design to installation and service, emphasizing providing customers with overall digital handling solutions.

application field: Widely used in more than 20 heavy industry fields such as steel metallurgy, rail transit, * *, automobile manufacturing and warehousing and logistics.

technical advantages: Introduce European technical standards, products haveSmall size, light weight (25%-30% lighter than traditional models), and good maintenance-free performancecharacteristics. Key components are imported configuration, and are committed to reducing the load-bearing load and operating energy consumption of the plant for customers.

core categories: Focus on new bridge/gantry cranes, smart cranes, metallurgical cranes and light and small lifting equipment, covering more than 190 varieties.

Technology First (2008 - 2012) In the early days of its establishment, it carried out technical cooperation with well-known European manufacturers (such as Konecranes) and introduced European crane design concepts. The core of this period is to digest and absorb "lightweight" technology to lay the foundation for subsequent differences from traditional heavy models. nbsp;
Industry Deep Cultivation (2015 - 2019) has accumulated experience in heavy equipment manufacturing under complex working conditions by serving heavy industry fields such as petrochemicals and steel. Undertaking projects such as the maglev train assembly line marks its transformation from a general equipment manufacturer to a high-end customized solution provider. nbsp;
After the Intelligent Manufacturing Upgrade (2020-present) was recognized as a "Little Giant", it focused on breakthroughs in unmanned cranes and clean environment cranes. In the past two years, the strategic focus has been extended to new energy power exchange station systems and overall intelligent logistics handling solutions, completing the positioning upgrade from single equipment sales to "intelligent material handling system suppliers".

1. The origin of entrepreneurship: The "blue ocean" discovered by salesmen Before 2008, founder Cai Xiaojie was still a sales manager who traveled extensively. He found that there was a huge gap in the domestic market at that time: high-end European cranes were monopolized by foreign brands and the prices were high; while * local companies in Changyuan were clustered in the field of heavy traditional cranes, and their products were seriously homogenized. Making cranes in the "hometown of cranes" may seem like a red sea, but the "lightweight and intelligent" mid-to-high-end market is a blue ocean. Cai Xiaojie keenly seized this gap and founded Xinke Lifting in 2008, determined to become a "different lifting company". nbsp;

2. The key to breaking the game: Use "becoming lighter" to achieve "becoming stronger". In the early stages of entrepreneurship, without technical accumulation, the team would study day and night. In 2009, the first new lightweight crane was successfully tested and was awarded the "First (Set) of Major Technical Equipment in Henan Province." This is not only a technological breakthrough, but also a strategic tone-we do not compare scale with giants, but only compare technology with giants. Xinke's "killer weapon" is the European design concept. By introducing European technology and conducting independent innovation, they have successfully reduced the dead weight of cranes by 25%-30%. This means that customers can save a lot of factory steel structure costs and operating energy consumption. It is this differentiated strategy of "turning heavy into light and turning large into small" that enabled Xinke to win a large order of 216 units in the automotive industry in 2012 and gain a firm foothold in the high-end market. nbsp;

3. High-light moment: From "manufacturing equipment" to "setting standards" With the establishment of technical barriers, Xinke's customer list has become more and more "hard-core": 2018: Undertaking the Qingdao Sifang Maglev High-speed Train Assembly Workshop Project, marking its accuracy meets high-speed rail manufacturing standards. 2020: Delivered a 260-meter-high hoist hydropower station crane to overcome extreme working conditions. 2021: Selected as a national-level specialized and innovative "little giant", and delivered unmanned fully intelligent cranes, realizing the leap from "porter" to "intelligent solution provider". At this time,"Xinke" is no longer a simple equipment manufacturer, but an industry rule-maker who has participated in the formulation of three national standards.

 4. Brand soul: The story of Changyuan's "new" and "old" new crane industry reflects the upgrading path of Changyuan's crane industry: old-fashioned: adhere to the "pragmatic and willing" manufacturing background of Changyuan people. New: Refuse internal inclusion and use the values of "unity, pragmatism, innovation and dedication" to push "Made in China" to "Made in China Intelligence." Today, Xinke has more than 400 patents and its products are exported to more than 30 countries. Its brand story tells us that the best way to grow up around giants is not to imitate, but to redefine the track.

Henan Xinke Crane Co., Ltd. was established in 2008 and is located in the Economic and Technological Development Zone of Changyuan City, Henan Province. It is one of the first manufacturers in China to develop new cranes against European and American cranes. It is a high-tech enterprise committed to "providing users with mid-to-high-end cranes." The company's new crane market segment has ranked high in the same industry for three consecutive years in terms of market share, business growth rate, and market ranking. The company has European and metallurgical crane engineering technology research centers. The lightweight European crane produced won the individual championship in Henan Province, and the CXSM320t new crane produced won the first set in Henan Province. The company has cooperated with large domestic steel companies and steel design institutes all year round to provide various production lines and models of metallurgical lifting equipment in steel mills, especially casting cranes, ranging from QDY5t to YZ320t, and has accumulated rich experience in design, production and use. At present, the company's products cover more than 190 varieties in three series of new bridges, portal cranes and light and small lifting equipment, and have formed an annual production scale of 3000 new cranes and 8000 new electric hoists; The marketing network covers 30 provinces, municipalities, and autonomous regions across the country, and exports to more than 30 countries and regions such as the United States, Canada, Turkey, and Indonesia. It has established strategic cooperative relationships with many central enterprises, state-owned enterprises, and Fortune 500 companies such as China CRRC, China Metallurgical Corporation, China CNOOC, China Energy, China First Heavy Industry Corporation, China Nuclear Corporation, Baowu Steel, Qingshan Steel, Liugang Group, Jingye Group, Delong Steel and Delong Steel. Products are widely used in many high-end industrial fields such as energy and chemical industry, steel metallurgy, * * industry, hydropower and thermal power, nuclear industry, intelligent manufacturing, warehousing and logistics, rail transit, and automobile manufacturing. The organizational structure type of Xinke Lifting is the hierarchical structure of board of directors-general manager-general manager-chief engineer office-chief engineer office-business department. As the company's top management, the general manager and executive deputy general manager have created an organizational culture of the company's continuous pursuit of excellence, leading and promoting the company to pursue excellence as its ultimate goal and forge ahead. Based on the development history of the enterprise, combined with the actual situation of the enterprise's development direction, the characteristics of the lifting machinery industry, and the internal and external environment, and comprehensively considered factors such as customer drive, management innovation, strategic orientation and social responsibility, the senior leaders continuously improved and deepened the corporate culture system to corporate culture leads development. The heads of each department are responsible for managing the daily business activities of the company as the middle level. The company's organizational structure highlights the leading role of culture. The corporate culture helps the company's brand building, high-quality development, creates first-class management, and manufactures first-class products.

Xinke Crane pays close attention to strategic planning, aiming at establishing a modern enterprise mechanism and targeting market segments. Based on the corporate mission, vision and values, customer and market-oriented, the company pays close attention to the company's strategy and strategic goals, and established a strategic management committee, with the general manager serving as the director of the committee. The Strategic Management Committee has a Strategic Management Office, which is responsible for specific matters such as organizational strategy formulation, and clarifies the division of labor and responsibilities of each department in the strategy formulation process. Based on the rapid changes in the market environment, real-time adjustments are made during the implementation process, key strategic performance indicators are formulated, and continuous implementation of the realization of the development plan. Xinke Crane focuses on the research, development, manufacturing, promotion and application of new lifting equipment such as bridges, gantry cranes and light and small lifting equipment. In recent years, it has expanded into new energy heavy truck power replacement, intelligent material handling equipment and other fields, aiming at market segments, and fully consider the opportunities and threats, advantages and disadvantages we face, and always adhere to the development strategy of "leading technology" to help the company grow healthily.

The company has cooperated with large domestic steel companies and steel design institutes all year round to provide various production lines and models of metallurgical lifting equipment in steel mills, especially casting cranes, ranging from QDY5t to YZ320t, and has accumulated rich experience in design, production and use. At present, the company's products cover more than 190 varieties in three series: new bridges, portal cranes and light and small lifting equipment

At present, the company's products cover more than 190 varieties in three series of new bridges, portal cranes and light and small lifting equipment, and have formed an annual production scale of 3000 new cranes and 8000 new electric hoists; The marketing network covers 30 provinces, municipalities, and autonomous regions across the country, and exports to more than 30 countries and regions such as the United States, Canada, Turkey, and Indonesia. It has established strategic cooperative relationships with many central enterprises, state-owned enterprises, and Fortune 500 companies such as China CRRC, China Metallurgical Corporation, China CNOOC, China Energy, China First Heavy Industry Corporation, China Nuclear Corporation, Baowu Steel, Qingshan Steel, Liugang Group, Jingye Group, Delong Steel and Delong Steel.